FREE BRAND STYLE GUIDE TEMPLATE

Regardless of whether you’re developing your brand right now or have a long-standing brand identity in place, it’s a good idea to have a brand style guide. 

What is a brand style guide? 

A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). 

Below are some examples of the style guides I put together for my branding clients. 

What you need to include. 

At the very least you need to include these three things on your sheet: 

1. Your logo. 
2. Color palette with Hex numbers. 
3. Primary and secondary fonts. 

Why you need a brand style guide. 

Regardless of whether you’re a one-woman shop, or have a team and are growing everyday, it’s a good idea to have a brand style guide. Below are four reasons it will make your life easier and ensure you stay on-brand as you grow: 

1. Make sure your branding elements looks good together. 
2. Make sure team members use the right fonts and colors so your branding stays consistent. 
3. Ensure outside contractors (videographers, designers, etc.) get your look and vibe so you don’t miss the mark when creating new material. 
4. Use internally as a guide when developing new programs or products to make sure all of your offerings look cohesive so you can continue to build brand recognition. 

As you can see, it may take a few minutes to put your brand style guide together, but it will save you time and headaches as you grow your biz. 

Ready to create your own brand style guide? 

I just got back from vacation, so I’m in great mood and feeling super generous :) 

SO…to save you time and energy, I’m giving you the very same template I use for my clients. My team and I already worked to create something that is attractive and effective, so why reinvent the wheel, right?