Self-Leadership & Business Growth Coach
For creative entrepreneurs who know they’re capable of more — but can’t seem to make it stick
Most creative entrepreneurs assume growth comes from the right strategy, or more effort. But…
Steady progress usually comes from something much deeper.
You’re making decisions without a clear roadmap.
Trying things that might work (or might not).
Holding both creativity and income in the same hands.
When growth feels uncertain or inconsistent, it’s easy to assume something is wrong with you or your strategy.
But more often than not, the missing piece is self-leadership.
If you feel stuck, uncertain, or ready for the next chapter in business, you’re in the right place.
If you’ve been in business for a while, you’ve probably experienced at least one of them.
1
It feels chaotic
Your ideas are constantly changing.
Plans start and stop.
Something is always getting in the way.
You’re taking action—but it’s scattered—so nothing is creating real momentum.
2
It feels steady… but stuck
Things look stable on the surface.
You’re following through.
You’re doing the work.
But the growth you expected hasn’t happened.
You find yourself:
Circling the same level of income
Relying on what used to work
Unsure what actually creates the next level
Both patterns are incredibly common for creative entrepreneurs.
They can look and feel very different on the surface—
but underneath, they come from the same place:
The pattern that creates steady growth isn’t fully in place yet.
I’ve lived the spiral.
The late-night overthinking and constant self-doubt. The big vision without consistent follow-through. The feeling that everyone else had a blueprint I somehow missed.
What changed everything wasn’t a new tactic.
It was understanding the growth cycle behind every business — and learning how to lead myself through it.
Because until I could lead myself, nothing that I built stuck.
I’ve lived the spiral too.
The late-night overthinking and constant self-doubt.
The big vision without consistent follow-through.
The feeling that everyone else had a blueprint I somehow missed.
What changed everything wasn’t a new tactic.
It was realizing that business growth follows a pattern.
That pattern eventually became what I now call the Self-Leadership Cycle.
Until I learned how to properly apply it,
nothing I built ever stuck.
Most creative entrepreneurs assume they’re missing the right strategy.
But more often, what’s actually missing are the leadership moves that help you carry an idea from vision → reality.
There are five key steps, and
most creative entrepreneurs were never taught how to do them correctly.
So progress becomes inconsistent…and eventually plateaus.
Those moves are:
Choose Direction
Create Structure
Move into Action
Navigate Obstacles
Recognize Patterns
When these moves happen regularly, growth becomes far more sustainable.
This is the rhythm behind the Self-Leadership Cycle.
This pattern took me years to understand in my own business.
When you look closely at entrepreneurs who grow steadily, they tend to follow a similar rhythm.
Not perfectly. Not without obstacles.
But again and again, they move through the same leadership cycle.
The Self-Leadership Cycle helps creative entrepreneurs properly:
Choose direction → Create Structure → Move into Action → Navigate Obstacles → Recognize Patterns
When this cycle keeps turning, growth compounds month after month.
The Self-Leadership Cycle guides the steps to make growth work.
These principles shape how we apply the steps.
Your business won’t grow if your ability to direct and lead yourself isn’t strong.
Self-leadership is essential for growth.
No success is worth sacrificing your mental or emotional well-being.
Growth should strengthen you — not shut you down.
You don’t need to squeeze into someone else’s blueprint.
Your recipe for success should fit your nervous system, your life, and your values.
We don’t do band-aids here.
We get to the root of things so you can stop looping and keep moving.
Work-life balance isn’t a cute idea.
It’s the point.
Three ways to achieve business growth that lasts
“We surpassed our revenue goal, but the real growth came in how I show up: more confident, clear, and grounded as a leader.
I now trust my voice, make decisions with clarity, and embrace my role as an expert in my industry!”
Adrienna McDermott
Ava & The Bee
“I definitely had my biggest revenue year ever. Even with the craziness of moving!”
Elisa Lessard
The Scrappy Wife
“I just kept saying, ‘I’m gonna do this,’ and it was not moving forward. I kept questioning, ‘Why is this so hard?’
Now, I podcast regularly! I’m taking all the steps that I need to, and I don’t feel resistance.”
Sam Pfotenhauer
Wild River & The Artist’s Rendezvous