Branding Archives • Business Coach

How to grow your brand through product licensing with Julie Turkel

I am very excited to introduce Julie Turkel! Julie is a product licensing agent, who represents artists, designers, and creative brands. If you have been dreaming of having a collaboration with a big retailer one day, this is for you!

20 years ago, Julie began her own licensing business as an agent, working with designers and artists. As Julie states, “…I just had this feeling that there were a lot of designers and very talented artists who had the potential to create big businesses through this model…”

She certainly was right! Years later Julie has helped countless artists and designers become household names and earn big bucks through collaborating with major retailers.

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CREATE THE PERFECT BRAND BOARD

Learning to create the perfect brand board is essential to easily develop the right content, attract the right people and grow your audience.

Autumn Mood Board Inspiration

READY FOR AUTUMN WEATHER?

Here in Colorado we’ve been having some uncharacteristically cool nights (which is a-ok with me since I’m 9 months pregnant without AC). As much as I love being able to go barefoot and all of the yummy berries that summer brings – I have to say I’m loving this crisp morning air.

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5 Signs You Need to Re-brand

Are you feeling like a re-brand might be calling your name?

Sometimes it’s hard to know if you truly will benefit from a re-brand right now or if you just have a case of Shiny Object Syndrome. Below are 5 signs you really should invest time and energy in a re-brand.

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FREE BRAND STYLE GUIDE TEMPLATE

Regardless of whether you’re developing your brand right now or have a long-standing brand identity in place, it’s a good idea to have a brand style guide.

What is a brand style guide?

A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns).

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3 Unexpected Places to Find Branding Inspiration

Are you trying to brand your business but feeling totally lost and uninspired? Are you’re frustrated because you can’t find branding inspiration that feels like ‘you’?

If so, you’re not alone. The number one thing I hear from my clients is their desire to have branding that feels like them and communicates their personality.

But if you’re looking for examples to pass along to a designer (or use to DIY-it) and nothing you’re coming across feels right, it can be really frustrating.

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